India Yamaha Motor rode at a dynamic pace in 2010 backed by new product offerings and novel marketing initiatives. The company clocked sales of 350,264 motorcycles in 2010 as compared to 267,895 motorcycles in 2009, a growth of 30.7% over last year. The domestic market recorded sales of 258,987 units in 2010 vs. 218,625 units in 2009, a growth of 18.5% even as in export markets, a unusual growth of 85% was achieved with the sale of 91,277 motorcycles in 2010 vs. 49,270 units in 2009.
In December lonely, the company sold 34,839 units this year vs. 20,529 units in December 2009, so registering a growth of 69.7%. In domestic markets, the company nearly doubled last year’s sales, with 26,567 units in December 2010 vs. 13,612 units in the same month last year. The export facts stood at 8,272 units in December 2010 even as 6,917 motorcycles were exported in December 2009.
“We are pleased with our achievements this year, where we have been able to strengthen our brand assumed role and cement our place in the hearts of our esteemed customers. Along with achieving numerous milestones, the year was marked by innumerable new initiatives to enhance our link with our customers. All our product launches fake Yamaha’s DNA of Performance, Innovation & Design and are in sync with patrons’ expectations. Our initiatives such as the Yamaha Safe Riding Knowledge, R15 One Make race, Yamaha Fiesta, Yamaha Riding Clinic, Pan India SZ Tour Rally were organized to promote biking polish in India even as practicing safe riding techniques. We are confident that we will build on our success of 2010 with a strong performance in 2011 as well.” said Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd.
During the year, the company made a powerful depression in the new 150cc+ tourist segment with the launch of 153cc SZ run (SZ, SZ-X & SZ-R models) and also reiterated its position in the entry level segment with two valuable launches – YBR 110 and YBR 125. The company also strengthened its position in superbike segment by launching 1000cc FZ1 in December. Yamaha aims to additional its global inheritance of being a brand that is refining the motorcycling polish in India by providing bike enthusiasts with the combined delight of technological superiority and artistic brilliance.
